I spent nine years inside dashboards.

Tracking what people clicked, what marketing actually worked, what a product metric was quietly trying to tell us. Most days, that meant SQL, A/B tests, and reports that had to tell the truth, even when it was inconvenient.

At a startup, I did a bit of everything, marketing, product, whatever was on fire that week. Then I moved to a larger company, locked into product, but nothing that size moves without ten other teams weighing in, so I ended up learning to work across all of them anyway.

Somewhere in there I realized I didn’t want to keep measuring impact. I wanted to go make some, at a bigger scale.

Then generative AI showed up, and I already knew exactly which parts of a funnel actually move money, because I’d spent a decade watching the numbers prove it.

So what you’ll find here is either me teaching you how to actually do this, or me building it for you directly.

Swathy